Resources Library by ANA

Molson-Coors measuring innovation

The key to maximizing market research's value in the age of data science.

Catalogue: Fusion 2019

Authors: Ian Ash, Marc Bertrand

Companies: Dig Insights, Molson Coors

November 10, 2019

Of mice and men: Revealing the unconscious with the mouse tracker

In this paper, we will introduce a relatively new technology, the MouseTracker, a method that we have integrated in classic in-depth interviews. This has allowed us to get richer insight on three critical business decisions: - How do we segment...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Authors: George Cox, Jon Osborne, Genevieve Hall

Companies: Insight Dojo, Shionogi

November 11, 2018

Of mice and men: Revealing the unconscious with the mouse tracker

In this paper, we will introduce a relatively new technology, the MouseTracker, a method that we have integrated in classic in-depth interviews. This has allowed us to get richer insight on three critical business decisions:- How do we segment...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Authors: Daniel Rayner, George Cox, Genevieve Hall, Jon Osborne, Vivek Banerji

Companies: Shionogi, Insight Dojo

November 11, 2018

Injecting emotion into campaign effectiveness

Is it possible to test whether branded content met its campaign objectives? See how the BBC combined the latest in emotion tracking tech with devilish psych methods to product a new research tool that is taking the advertising world by storm. In 2017...

Catalogue: Congress 2018

Author: Hamish McPharlin

September 23, 2018

What "The Godfather" has to do with the Coca-Cola

A consigliere is an advisor who works very closely with the boss, with the unique capability of challenging the boss when needed to ensure plans are foolproof. The Infotools' consiglieres have ensured highest data quality and protocol compliance in...

Catalogue: Latin America 2017: #IN

Authors: Thomas Walker, Cecilia La Greca, Horst Feldhaeuser

Companies: Infotools, The Coca-Cola Company

June 15, 2017

Using consumer data to ensure quality service in Europe

Since 1983, United has maintained a continuous tracking survey for measuring customer satisfaction. In 1990, United began serving European markets and this program was extended to our European flights. This paper describes how United uses this...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe

Author: Susan C. Hinderaker

September 8, 1991

International advertising tracking

With the development of the global brand strategy, and accompanying it, the global advertising campaign, there follows closely behind the international advertising tracking research. If there is a uniform brand strategy for each country in which a...

Catalogue: Seminar 1988: International Marketing Reserarch

Authors: Lucy Pardy, Astrid Carl-Zeep

June 15, 1988

Researching a mobile population

The purpose of the paper is twofold: firstly to describe the problems involved in conducting research, and particularly continuous research, among a highly mobile minority group: and secondly to consider the techniques of continuous advertising...

Catalogue: Seminar 1988: Travel And Tourism Research

Author: Mike Denny

May 4, 1988

How extra strong research helped launch extra strong teabags

The research programme was valuable in two main respects. First, it was early experience of a simulated test market in the region which helped in making a launch/no launch decision. In the event the major parameters predicted by the LOCATOR test were...

Catalogue: Seminar 1987: Research In Arab Countries

Authors: Janet Katz, Charles A. Rhodes

Company: MEMRB

June 15, 1987